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NEWS
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WHAT ABOUT DE BEERS?
De Beers is a famous organization begun in the19th century by Cecil
Rhodes, famous business man and patron of Oxford College. By 1889,
it controlled 90% of the diamond production in Africa.
Later, through a complicated business arrangement, De Beers joined
the government of South Africa and other large mining interests in
the area to form a diamond cartel known as the CSO (Central Selling
Organization). Therefore, De Beers itself is no longer an retailer,
but a kind of clearing house selling to certain
manufacturers/cutters and to wholesale buyers of stones. Because of
their size, their reserve of diamonds, and their control of
production, it is not exaggerating to say they are a major influence
on price and markets. You might compare their function to the role
of OPEC in the oil market. There are no “OPEC” gas stations in your
city, and also you will not find a “De Beers” diamond outlet.
So, what does this mean for you as a customer? All the diamonds are
coming from the same places. They move all over the world, and
eventually someone cuts and polishes them. This has nothing to do
with the original miners. De Beers may be familiar to you because it
has established a brand name to promote diamonds in general. When
you are looking for your diamonds, don’t worry if they are “De
Beers” diamonds or not, because almost all diamonds come from them
anyway.
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TIPS FOR BUYERS
1. KNOW YOUR LIMITS. PROFESSIONAL BUYERS CAN TAKE DIFFERENT RISKS
FROM PRIVATE SHOPPERS. EDUCATE YOURSELF.
2. BE AWARE WHO YOU ARE DEALING WITH. DEAL ONLY WITH
WELL-ESTABLISHED BUSINESSES, AND DON’T BE AFRAID TO GET OTHER ADVICE
BEFORE MAKING A PURCHASE.
3. SOMETHING THAT SOUNDS TOO GOOD TO BE TRUE PROBABLY IS. IF SOMEONE
OFFERS TO SELL YOU A PRODUCT THAT WOULD GIVE A GREAT PROFIT ABROAD,
WHY AREN’T THEY SELLING IT OVER THERE BY THEMSELVES
4. IT’S ALWAYS A GOOD IDEA TO TAKE YOUR TIME OVER EXPENSIVE
PURCHASES. DON’T LET HIGH – PRESSURE SALES TACTICS MAKE YOU DO
SOMETHING UNWISE. AND WHEN YOU DO BUY SOMETHING, ASK FOR GUARANTEES
AND AUTHENTICATION IN WRITING (WITH A COPY IN YOUR LANGUAGE)
5. JEWELRY SHOPS MAY BE LOCATED IN GOVERNMENT BUILDINGS JUST LIKE
RESTAURANTS MAY BE LOCATED THERE. THAT DOES NOT GIVE YOU ANY
GUARANTEES ABOUT THE QUALITY OF THE FOOD OR THE JEWELRY.
6. MANY TOURIST COMPANIES HAVE VERY THIN PROFIT MARGINS. IMAGINE HOW
IT IS THEY COULD INCREASE THEIR PROFITS?
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©
copyright 2003. All Right Reserved. Sui Hua Co.,Ltd.
85,87
Ladprao 71,
Wangthonglang, Bangkok 10310
Thailand
Tel : 085-5231991, 02-9330788, 02-5932242 Fax : 0-2539 2241
email : info@diamond-plus.com
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